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Discover 15+ Old Money Fashion Brands (and find affordable options!)

Love the timeless elegance of old money fashion? Look no further! We’ve curated a list of more than 15 old money fashion brands that exude that perfect quiet luxury vibe. Plus, we’ve found some brands that offer affordable pieces so you can achieve that old money aesthetic without breaking the bank. Join us as we explore these sophisticated and stylish brands!

The Essence of Old Money Fashion

Old money fashion is all about effortless elegance, classic silhouettes, and timeless designs. Also known as “quiet luxury,” this style focuses on high-quality materials and a minimal yet sophisticated aesthetic that will never go out of style. It’s the perfect way to elevate your everyday outfits and exude an air of sophistication.

Unveiling the Old Money Aesthetic

The old money look is becoming a huge trend in 2023. So, without further ado, here are some of the top brands that embody the old money, “quiet luxury” aesthetic:

  • Loro Piana
  • Jenni Kayne
  • Khaite
  • Max Mara
  • Brunello Cucinelli
  • Hermes
  • The Row
  • Toteme
  • Dior
  • Bottega Veneta
  • Gucci
  • Chanel
  • Ralph Lauren (*affordable)
  • Tommy Hilfiger (*affordable)
  • Massimo Dutti (*affordable)

Let’s delve into each one and discover what they have to offer!

1. Loro Piana: Understated Elegance

A woman wearing a matching beige set with a white leather crossbody purse
Loro Piana, an Italian luxury brand, is all about understated elegance. They offer a mix of bold prints and classic neutral tones made with high-quality materials. From cashmere sweaters to luxurious coats and flowy feminine dresses, Loro Piana has it all. They even carry products for men, children, and home goods.

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2. Jenni Kayne: California’s Quiet Luxury

A woman wearing a black midi dress with a black and white striped cardigan and strappy black heels
Jenni Kayne, a Californian brand, epitomizes quiet luxury. With stunning neutral palettes and a minimalistic and timeless vibe, this brand is perfect for achieving the old money aesthetic. Best of all, it’s one of the more affordable options on our list without compromising on quality.

3. Khaite: Chic and Elegant

A woman wearing off-white pleated pants with a beige cardigan, a blue baseball cap, and a tan leather tote
Khaite burst onto the fashion scene in 2016 and quickly gained recognition for its chic, feminine, and elegant apparel and accessories. Their designs are simple yet gorgeous, with unmatched craftsmanship. While prices range from a few hundred to a couple thousand, these investment pieces are worth every penny. We have our eyes on the coveted Scarlet Cardigan, which offers the perfect old money aesthetic.

4. Max Mara: Classic Italian Sophistication

A woman wearing a long-sleeved pleated white dress with a waist belt and brown leather loafers
Max Mara, a classic Italian clothing company with roots dating back to the 1950s, is all about sophisticated and timeless style. They offer a perfect mix of classic silhouettes with bold and modern prints, ensuring your old money style has an eye-catching twist.

5. Brunello Cucinelli: Muted Elegance

A woman wearing beige jeans, a white and beige striped sweater, a beige leather coat, and brown and beige sneakers
Brunello Cucinelli, another Italian brand, is known for its quiet luxury aesthetic. Their apparel features a soft, muted palette and high-end materials like cashmere, wool, and silk. Although their prices can be a bit steep, the superior quality ensures that these investment pieces will last for years.

6. Hermes: Instant Luxury

An overhead shot of a woman wearing pleated white pants with a knit top and a white leather Birkin bag
Hermes, almost synonymous with luxury, is best known for its gorgeous and iconic handbags. But their collection extends beyond purses, offering chic and elegant apparel for both men and women, as well as luxurious home goods. Sporting a piece from Hermes will instantly give your outfit an old money aesthetic.

7. The Row: Effortless Elegance

A woman wearing light blue jeans with red heeled boots, a black, white, and brown half-zip sweater, and a white bucket bag
The Row, a fashion brand founded by Mary-Kate and Ashley Olsen in 2006, understands effortless elegance and luxury. Their classic and minimalistic apparel should be a staple in anyone’s wardrobe, offering chic and elevated basics.

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8. Toteme: Swedish Simplicity

A woman wearing white pleated pants with a black top, a leather and sherpa black coat, and black slingback heels
Toteme, a Swedish brand, embodies elegance and simplicity. Their designs feature clean lines, classic silhouettes, and high-quality fabrics. From cozy knits to feminine details, Toteme instantly elevates each piece. Despite the incredible quality and craftsmanship, their apparel comes at an affordable price.

Old Money Fashion: Colors and Patterns

When it comes to the old money aesthetic, neutral colors are essential. Embrace tones like white, beige, cream, camel, taupe, black, navy, and grey. Muted shades like olive green and mauve also add a touch of elegance. For those looking to rock a brighter and posh aesthetic, pastel shades like lavender, blush pink, and powder blue are the way to go.

Patterns play a significant role in the old money vibe. Stripes, plaid, checkered prints, and houndstooth add a playful touch while maintaining that classic, luxurious look.

9. Dior: French Elegance

A black and white patterned Christian Dior tote
Dior, an iconic French brand since the 1940s, offers sophisticated pieces for men, women, and children. Whether it’s a classy dress with floral details and ruffles or pleated trousers with a sleek button-up, each piece screams quiet luxury. For those on a budget, we’ve compiled a list of Dior Book Tote dupes to help you achieve the look for less.

10. Bottega Veneta: Contemporary Elegance

A white leather tote from Bottega Veneta on a chair
Bottega Veneta is well-known for its unique and stylish handbags, but this brand offers so much more. From apparel to shoes to jewelry, Bottega Veneta blends contemporary and classic styles seamlessly. You’ll feel like a million dollars without actually spending that much! And if you’re looking for affordable alternatives, we’ve gathered a list of Bottega Veneta look-alikes for you.

11. Gucci: Iconic Luxury

A woman wearing jeans, a white button-up, and a brown plaid blazer with a Gucci handbag
No discussion about old money style is complete without mentioning Gucci. This iconic Italian brand offers a mix of bright, bold, and colorful designs with intricate embellishments, as well as neutral classics with timeless patterns. If you love apparel that exudes posh and luxury, Gucci is the old money fashion brand for you! And if you’re looking for affordable alternatives, our Gucci dupes list has got you covered.

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12. Chanel: Extravagant Sophistication

A woman wearing a Chanel strapless bathing suit top with pleated white pants and a white bucket hat
Chanel, a French fashion brand, exudes extravagance and sophistication. With their iconic tweed coats, diamond quilted details, and interlocking C’s, Chanel deserves its spot on this list. They offer both vintage and modern designs, catering to a chic, refined, and preppy vibe perfect for the old money style. We understand that not everyone can afford Chanel, so we’ve compiled lists of look-alikes for less, including Chanel Slingback Dupes, Chanel Bag Dupes, and Best Chanel Dad Sandals Dupes.

13. Lemaire: Minimalistic Luxury

A woman wearing white trousers with an off-white button-up, black loafers, and a brown crossbody bag
Lemaire embodies minimalism with a touch of old money aesthetic. Their designs feature clean lines, neutral colors, and simple silhouettes. You can effortlessly achieve a chic and polished look with their stunning apparel.

Surprisingly Affordable Old Money Brands

You don’t have to splurge to achieve that quiet luxury style. We’ve compiled a list of affordable old money fashion brands that offer elegant basics, statement pieces, and everything in between, all at reasonable prices.

14. Ralph Lauren: Ivy League Sophistication

A woman wearing white pleated shorts with a pink-striped button-up and a white leather shoulder bag
For fans of the ivy league style, Ralph Lauren is a brand that should definitely be on your radar. Their apparel is elegant and timeless, with a hint of preppy vibes. Ralph Lauren offers neutral tones, classic silhouettes, and a range of pieces that are both luxurious and affordable.

15. Tommy Hilfiger: Posh and Budget-Friendly

A woman wearing black trousers, a white button-up, and white sandals with a raffia and white leather tote
Tommy Hilfiger, another brand on our list of old money fashion brands, offers a posh vibe at a budget-friendly price. You can find clothing and accessories for yourself and your entire family without sacrificing that sophisticated aesthetic you desire.

16. Massimo Dutti: Spanish Quiet Luxury

A woman wearing white pleated shorts with a yellow button-up with a white and brown leather tote
Last but not least, Massimo Dutti, a Spanish clothing company, exudes quiet luxury. Their designs are simple yet stunning, with sleek and elegant silhouettes. With prices typically around $100, Massimo Dutti is a top choice for affordable old money clothing brands. Don’t miss out on their stylish and sophisticated pieces!

The old money aesthetic never goes out of style. By incorporating these sophisticated and timeless pieces into your wardrobe, you can effortlessly elevate your everyday outfits. Whether you’re looking for dresses, purses, shoes, or casual wear, these old money fashion brands have got you covered!

More Style Inspiration to Explore:

  • 10+ Best Capsule Wardrobe Brands in 2023
  • 10+ French Lingerie Brands That Should Be On Your Radar
  • Hermes Birkin Sizes: All You Need to Know

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