Tears were streaming down my face as participant after participant took the microphone and expressed their gratitude. Rather than sharing their biggest takeaways or breakthroughs from the weekend, they chose to honor and recognize me for the profound experience and transformation I had provided them.
Having conducted numerous closing circles at events before, this one felt different. It felt like the culmination of my life’s work, as if I had finally reached the next level of what I was destined to create in the world.
Now you may be wondering, how did I reach this point? How did I successfully transition a class of nearly 250 people on Zoom into a vulnerable and emotionally connected group of entrepreneurs who were willing to do whatever it takes?
In this article, I will share my journey and reveal how you can also create a premium group coaching program that evokes this level of gratitude from your students.
The Beginning: My First Yearlong Group Coaching Program
It all started back in 2015 when I launched my very first yearlong group coaching program. At that time, I was only two years into my business and lacked the confidence to lead a group of students over the course of a year. Therefore, I decided to partner with someone who had prior experience in this domain. Together, we created a program called Message to Millions.
However, I quickly realized that although it was a great program, it wasn’t truly a reflection of my own unique approach. The feedback I received indicated that many individuals resonated with me but not necessarily with my partner. Consequently, our sales numbers fell short of our expectations.
Stepping into Independence: Live Your Message Mentorship
In 2016, I took the leap and introduced a new program called Live Your Message Mentorship. This was the first time I offered it independently to a room of 147 people, and the response was exceptional.
While the structure of the program was based on other yearlong group coaching programs and masterminds, it allowed me to support students in building the foundation of a profitable and fulfilling online business. It offered three retreats per year, supplemented by weekly trainings and group coaching calls. Participants could choose between the Silver level (without private coaching) and the Gold level (including private coaching).
Between 2016 and 2017, I ran this version of the program twice, and by 2017, we had 70 enrollments. The program was steadily growing, but I noticed a challenge in keeping students consistently engaged and motivated throughout the entire year. I couldn’t shake the feeling that I could do better for them.
The Turning Point: The Experience Product Masterclass
In 2018, my perspective shifted when I launched my signature program, the Experience Product Masterclass. Through this program, I discovered how using ten specific experiences (the Experience Formula) could significantly increase engagement and success for my students compared to traditional programs.
Inspired by this discovery, I revamped my group coaching program in 2018, leading students through five shorter Experience Products® that formed the foundation of their profitable businesses. These experiences encompassed niche clarification, product design, sales and marketing mastery, and launching their online presence.
To support my students, I created eight new experience products that year. Additionally, I divided the program into two levels: the Blue Sky level for emerging entrepreneurs and the Next Level for those making consistent income but desiring more. This segmentation allowed me to provide precise training tailored to each group’s needs.
The Birth of Concierge Coaching and Custom Missions
Despite the positive changes, I encountered a new hurdle. The highly customized nature of the program sometimes left students feeling uncertain about the overall plan or roadmap they should follow. Therefore, in 2021, I introduced the Roadmapping™ process as a complement to the existing Flowmapping™ process.
Roadmapping™ involves designing an actionable roadmap for business success, including strategies, specific details, and guidance on what to say, sell, and market. This addition struck a balance between customization and proven models, empowering students to navigate their entrepreneurial journey with confidence.
Moreover, I renamed the program “Momentum,” capturing the essence of what students aimed to achieve through their participation. Momentum represents the ideal container for gaining and sustaining business momentum, a challenge that is difficult to tackle alone.
The Momentum Model: Inner and Outer Momentum Strategies
The Momentum program’s success can be attributed to the combination of four Outer Momentum Strategies (outlined in the Roadmap) and four Inner Momentum Strategies (captured in the Flowmap). It’s the harmonious interplay between these strategies that allows our students to find both business success and personal fulfillment.
The program’s impact has been remarkable, both financially and in terms of student satisfaction. In addition to generating millions of dollars in revenue annually, we now serve a significant number of students at an extraordinarily high level. By providing access to premium resources, fostering a strong community, and offering private and small group coaching, we create an unrivaled learning environment.
Embrace the Journey
Creating a highly successful group coaching program takes time and iterative refinement. It took me eight cycles of running the yearlong program before achieving the remarkable results I desired.
Remember, your first few products may not be blockbusters, but they pave the way for your ultimate success. It’s crucial to maintain perspective, even when faced with setbacks, negative feedback, or the feeling that something is amiss. Embrace the journey, learn from each experience, and continually fine-tune your unique value proposition.
In conclusion, if you prioritize your students’ success and build an exceptional customer experience, you’ll reap the rewards. So, go ahead and live your message! And if you’re seeking a supportive tribe that can propel your business and life forward, our team of expert concierge coaches is ready to guide you. Book your discovery call today!
Now I’d love to hear from you. Where are you currently on your online business or coaching program journey? Share your stage with me, and I’ll be here to provide you with the support you need to make the impact and income you desire 😊